THE NO. 1 MARKETING STRATEGY FOR NEWBIES
Internet marketing newbies usually make the mistake of focusing on the wrong area of their business, which slows down their progress. A lot of people overcomplicate this matter, and the best way to get started is to use direct response marketing.
Direct Response Marketing
To get a sale, you first have to communicate with your prospects. Direct response marketing is all about that. It’s a marketing strategy that contains specific calls-to-action and encourages the customer to take action.
For anybody starting out in this industry, direct response marketing should be your first port of call. Sure, it’s an ego-boost to be knowledgeable about the latest “must-know” tactics and secrets of sales and marketing, but the very basic principles of selling haven’t changed.
Direct response marketing is all about that. Once you’ve established your skills in direct response marketing, your next step is to focus on creating an ad. Remember, direct response marketing is a measurable strategy.
After you’ve achieved profitability, you should reinvest your money back into your business and keep your efforts consistent. You should continue it for years to come if your first marketing strategy worked well.
For more information on how to write a highly effective call-to-action, click here.
You shouldn’t fear old principles like direct marketing. Embrace it and get your first sale through the door; that should be your number one priority at this stage.
The Main Advantage.
Good direct response marketing requires a filtering process where your customers can learn about who you are and what service you have to offer. It should filter leads that are well informed about your services, therefore being preconditioned to want to do business with you rather than your competition.
Embrace Old Principles
A few years ago, one of the biggest soccer clubs in England’s premier division reappointed Kenny Dalglish, one of its most iconic managers who had been “out of the game” for 20 years. When asked by reporters if he can survive contemporary soccer’s superficial climate and deal with the prima donnas who are modern soccer players, he confidently answered, “They’re still human beings, aren’t they?”
Internet marketing newbies usually make the mistake of focusing on the wrong area of their business, which slows down their progress. Rather than developing crucial marketing strategies, they put all their efforts into brand advertising. When they should be focused on attracting more paying customers, a lot of time gets wasted on things like business cards and logo designs.
Once you’ve established your skills in direct response marketing, your next step is to focus on creating an ad. Remember, direct response marketing is a measurable strategy.
Techopedia defines this strategy as “a type of marketing that elicits a specific, measured response resulting from a consumer’s direct response to a marketer. Direct response marketing facilitates the delivery of a call-to-action and outcome via online or direct interaction for immediate feedback and response.”
Source: Types of online marketing