Five Truths About Online Marketing


Everywhere you look, you are inundated with advertising for various products and services from Internet marketers. You can’t scroll through Facebook without seeing an ad for some webinar that promises the secret system to make six or seven figures with their signature offering. You want to grow your business and create freedom so these offers are tempting.

The scariest part of the online marketing world today is all the money that is being spent on coaches, courses and digital information products that only deliver hype. It’s a great opportunity for online entrepreneurs to grow revenue but there are more than a few bad apples that are hurting the reputation of the industry in general. Here are five hard realities of the Internet marketing world today.

1. The sales copy is better, leading you to buy things you don’t need.

Over the years, marketers have gotten better at finding your emotional triggers and creating copy that plays on those triggers. Don’t misunderstand. It doesn’t mean all marketers are shady or that writing to emotional triggers is always wrong. It means that the copy is designed to make you feel a certain way and take certain actions that will eventually lead to a sale.

Building a good reputation with customers is vital in internet marketing. The Internet is above all else a tool for people to communicate with each other. Customers satisfied with a particular website will mention it favorably all over the Internet. Conversely, dissatisfied customers will register their displeasure far and wide. A good online marketing plan looks to maximize the former and minimize the latter.

2. The premium content doesn’t go deep enough.

Too much of the premium Internet marketing offerings are designed for one thing: to upsell you on the more advanced offering. You buy one thing, and you are constantly being upsold on something else. The content gives you advice, such as create good content, but it doesn’t tell you what good content is, how to create it or the most effective ways to market the good content. To get those next steps, you have to join the exclusive next step.

3. You don’t get the personal support you need to actually make progress.

Every time you send an email, make sure that the signature at the bottom has your name, the name of your business and your web address. This is a helpful tool for anyone who would like further information or a quick question they think your site will address for them.

One of the biggest downfalls of online based training is that you can’t get your questions answered. There are a lot of courses that are simply a talking head video, and that’s it.

4. You are pushed to spend beyond what makes you comfortable.

A common upsell tactic in Internet marketing is when you are convinced that you don’t care about your growth and personal development if you aren’t willing to spend crazy amounts of money. It’s just not true. You can care about your personal development without going broke by buying a certain course, product or investing with a certain coach that you can’t afford or whose training is way too advanced for you.

5. You already have the resources you need to grow on your own.

There is a wealth of free information through videos, podcasts and blogs that have the information and strategies that can help you grow. The reality is that we, as humans, consume too much information. You probably have more knowledge about a topic than you realize. Use what is avaiable for free. When you hit a wall, think about what investment makes sense to get you to the next level.

Investing resources and purchasing ad space on someone’s website is a great way to market your own business. It is how they earn money and it is how you can climb the rankings. If you want to know what we mean, check out this link that shows a perfect example on how you effectively advertise and at the same time earn money:

Source: Internet Marketing Strategies

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