In order to create the most compelling, responsive and profitable advertisements, you need to utilize Facebooks option to heavily target and tailor your advertisements based on your target market.
With facebook, you can set your ads up so that they appear only to specific people, based on age, location, gender, interests, hobbies or even based on the groups they have joined within the Facebook community.
You will want to conduct market research so that you can accurately define your target market and develop advertisements that target specific segments of your market.
Facebook implores a quality control system to ensure that the advertisements that run throughout their community stay within their guidelines and do not offend or disrupt member activity or overall experience.
Use their quality control system to develop compelling advertisements that stand out in the marketplace, and capture the attention of potential buyers.
Also keep in mind that Facebook advertising is based on display, rather than search. This means that your ads will be automatically triggered to appear based on your settings, rather than when a user conducts an on-site search.
Users can also choose to rate advertisements, helping to retain quality throughout the community.
Your advertisements click through rate plays an integral role in saving you money while boosting exposure and reaching out to your target market.
It’s important to keep a pulse on your click through rate so that you can correct any problems with your advertisement, or make adjustments to improve your overall CTR.
If your advertisements CTR drops too low, it could be automatically paused or removed by Facebook, so you really want to pay attention to how well it’s converting.
Typically, your ads should never fall below a 2% conversion rate. One of the easiest ways of increasing your CTR is by creating a highly targeted advertisement.
You want your ad to appear only to those who are within your target demographic, while making sure that your advertisements text or any images used speak directly to your customer base. Consider split testing various advertisements within the Facebook community to determine what works best, based on your industry or niche market.
You should also pay attention to the times of day that your ads appear. You can choose to either run your ads consistently throughout the day, or have them only appear at specific times (or even specific dates).
Keep in mind the time zone of your target market, so that your ads are running based on the most active time of day or night.
Source: Target Marketing