“Content marketing is the only marketing left.” Seth Godin.
If you own any type of professional business nowadays you’ll know that, in terms of marketing, the world has changed dramatically. The once tried and tested activities for getting client attention just don’t work now like they once did.
Advertising don’t get enough response to justify the considerable costs.
Today, effective marketing is all about writing high quality content and sharing this across the web. By quality content we don’t just mean well-written or artfully produced information. By quality content we mean information that is first and foremost of real value to your particular client base.
Educate your clients/customers, show them the best practice, tell them what to watch out for, provide them with valuable tips on how to achieve success, demonstrate how you were able to help others in their shoes; answer their problems, open their eyes.
Creating and distributing this kind of relevant, valuable and compelling information will help you turn prospects into buyers and eventually into long-term fans.
Create the type of information that your buyers actually want to consume. Having a valuable content as a marketing strategy is a win-win for your company and its customers — your potential clients get the information they need from you and you get to demonstrate your expertise and usefulness.
Valuable content will help you sell. It helps your ideal clients locate you and makes it easier for them to buy from you. It’s an opportunity to build up your company as the “go to” place to turn to when the time comes to buy.
A Different Approach to Communication
If you want to harvest the rewards that valuable content brings, you have to start communicating differently. There are different rules of engagement here. The approach to valuable content is not about continuing to holler about how amazing your firm is as we all did in the past. Rethink what you learned about sales and marketing messages.
Your position should be not “look how great we are” (as in a traditional brochure) but “look how useful we are – we have the answers to your problems.”
This approach is truly customer-centred. Create content that is genuinely useful to your customers. Make yourself indispensable.
It takes Effort To Be Valuable
Consistently delivering and creating this type of information takes effort. What you need to do is to build a deep understanding of the needs of your target client base and of where and how you add value. Furthermore, it also takes time and skill.
Valuable content may not be easy to produce but it is an essential tool if you are aiming to grow and sustain a successful business in today’s web-driven world.
I host a LIVE hangout every Wednesday at 9pm EST where I will cover FREEDOM-PRENEUR Topics from travl, to family, to marketing and working online.
Looking forward to answering questions you may have, and helping you become a FREEDOM-PRENEUR and building a brand and a business you love.
Series 1 of creating “Killer Content”